I just found out today that Tesla doesn’t have a marketing team, a Chief Marketing Officer, not even an advertising agency. They spend $0 on marketing. It reminds me someone used to say “advertising dollars are your tax payment on a product”. But it doesn’t mean that Tesla doesn’t do marketing. How can you sell… Read More Did you know Tesla Motor doesn’t have a marketing team?
Hint – it’s not you. One of my frustration about marketing is we make it so complicated. There are many tools and techniques out there. Many marketing agencies pose a hefty fee structure, so businesses don’t have to deal with those complicated tools. Here is the problem for the business, they deal with those marketing… Read More Who is the hero in your customer’s story?
Maintaining tight control over fixed and variable expenses is an essential part of maximising cash flow and profits in your small business. There are a number of techniques you can employ to manage expenses and prepare for unforeseen costs over the year. Below are some suggestions to better control expenses. 1. Make a plan You… Read More 7 tips to reduce expenses in your small business
At a time when Apple could do no wrong, Facebook was changing the world of communication and Amazon was blowing everyone away in cloud computing, Microsoft was the uncoolest 40-year-old imaginable. Paul Smith The above pretty much explains Microsoft’s situation when Satya Nadella took over the CEO rule from Steve Ballmer in 2015. What happened… Read More How Satya Nadella changes Microsoft
Another important aspect of a good strategy is to have proximate objectives. It is an important job of leaders to have the objectives that are close enough at hand to be feasible. One way to do it is to eliminate ambiguity as much as possible. Remember this – every company has its own complex, ambiguous… Read More Setting up proximate objectives