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I just found out today that Tesla doesn't have a marketing team, a Chief Marketing Officer, not even an advertising agency. They spend $0 on…
Continue reading → Did you know Tesla Motor doesn’t have a marketing team?
Hint - it's not you. One of my frustration about marketing is we make it so complicated. There are many tools and techniques out there.…
Continue reading → Who is the hero in your customer’s story?
Maintaining tight control over fixed and variable expenses is an essential part of maximising cash flow and profits in your small business. There are a…
Continue reading → 7 tips to reduce expenses in your small business
At a time when Apple could do no wrong, Facebook was changing the world of communication and Amazon was blowing everyone away in cloud computing,…
Another important aspect of a good strategy is to have proximate objectives. It is an important job of leaders to have the objectives that are…