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When marketing meets blockchain technology

Month: August 2020

A starting guide to learn SEO – part 2

Welcome to the SEO starting guide part 2. If you just find this article, I started the part 1 guide here. My goal for these 2 part articles is to help the people who don’t know SEO but want to learn how SEO works. There is no doubt that there are tons of SEO resources… Read More A starting guide to learn SEO – part 2

August 31, 2020August 31, 2020 Apivut@SiBLeave a comment

A starting guide to learn SEO – part 1

SEO strategy

When hearing the word SEO or Search Engine Optimisation, I am sure many people would feel it’s too complicated. And they are right. SEO can be complicated. That’s why I am tempted to write this article. My goal is not to teach you how to do SEO. Instead, I want to create a guiding framework… Read More A starting guide to learn SEO – part 1

August 26, 2020August 31, 2020 Apivut@SiBLeave a comment

If Trump won, it’s because of marketing

I am not a US political follower, so I cannot make an in-depth analysis or even comment about the next election in November. My shallow opinion is I am not Donald Trump’s fan, and I believe he shouldn’t be the US President.  When he was elected in 2016, I asked myself – “Really? Is this… Read More If Trump won, it’s because of marketing

August 23, 2020August 23, 2020 Apivut@SiBLeave a comment

What the heck is a unique selling point?

Everyone that studies or knows marketing would have heard this term – Unique Selling Point or Proposition (USP). We were taught that finding your USP is the first step before any efforts to sell your product. I had been telling my team the same. We need to understand our USP before doing anything else. Until… Read More What the heck is a unique selling point?

August 20, 2020August 20, 2020 Apivut@SiBLeave a comment

Jeff Bezos’s decision making advice

I read about Jeff Bezos’s Day 1 letter before. I believe most people know him. He is the CEO and founder of the largest online store in the world – Amazon.com. I read it again yesterday and am still fascinated with his thoughts and advice on how the decision-making process should be. Jeff’s Day 1… Read More Jeff Bezos’s decision making advice

August 18, 2020August 18, 2020 Apivut@SiBLeave a comment

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