Welcome to the SEO starting guide part 2. If you just find this article, I started the part 1 guide here. My goal for these 2 part articles is to help the people who don’t know SEO but want to learn how SEO works. There is no doubt that there are tons of SEO resources… Read More A starting guide to learn SEO – part 2
When hearing the word SEO or Search Engine Optimisation, I am sure many people would feel it’s too complicated. And they are right. SEO can be complicated. That’s why I am tempted to write this article. My goal is not to teach you how to do SEO. Instead, I want to create a guiding framework… Read More A starting guide to learn SEO – part 1
I am not a US political follower, so I cannot make an in-depth analysis or even comment about the next election in November. My shallow opinion is I am not Donald Trump’s fan, and I believe he shouldn’t be the US President. When he was elected in 2016, I asked myself – “Really? Is this… Read More If Trump won, it’s because of marketing
Everyone that studies or knows marketing would have heard this term – Unique Selling Point or Proposition (USP). We were taught that finding your USP is the first step before any efforts to sell your product. I had been telling my team the same. We need to understand our USP before doing anything else. Until… Read More What the heck is a unique selling point?
I read about Jeff Bezos’s Day 1 letter before. I believe most people know him. He is the CEO and founder of the largest online store in the world – Amazon.com. I read it again yesterday and am still fascinated with his thoughts and advice on how the decision-making process should be. Jeff’s Day 1… Read More Jeff Bezos’s decision making advice