If we look at marketing from a strategy perspective, there are only two types of marketing, namely brand and direct response marketing. Everyone admires the power of branding. We want to reach the level of brands like Nike, Apple, and Starbucks. Many marketers know what to do to get there. Unfortunately, only a few succeeded.… Read More There are 2 types of marketing, and you can choose only one
If you are a marketer, have you ever ask yourself if you are doing marketing at all? To answer this question, we need to agree first what marketing is? An even more interesting question is – what is the difference between sales and marketing. Many companies opt to focus on and invest in building a… Read More Can you explain the difference between sales and marketing?
There are a lot of productivity tips out there. We all read them to keep us motivated and moving forward. I hate complacency. I always find a way to keep myself moving by doing something. I also like to solve problems. My real skill is the ability to get into the bottom of “what the… Read More The 3 simple productivity secrets that could surprise you
We are all impacted by the virus pandemic one way or another. I like to convince myself that things are not too bad. If we look from a bright side, at least more than 80% of people are still employed. However, many people are still not confident about the future. As a result, we hold… Read More Are we falling into a zombie economic situation?
I call myself a strategist. A better way to say is I want to be a strategist. That’s why I have spent a lot of times to acquire knowledge in every aspect of businesses. The idea is to use the right weapon in the right battle. In this post, I will talk about strategy again.… Read More A secret recipe to be a good strategist