Why don’t top manage like a strategist?

I just realised that I hadn’t posted anything since 17 Jan 21. Life has changed. I have been busy with my new role in logistics. I work with a small company now. It’s supposed to be a 9 to 5 job. However, I see a lot of potentials for this company to grow. So I pull more than 60 hours a week in it.

I also put too much pressure on myself about writing a blog. At first, I intend to follow Seth Godin by posting something every day. I did that for 6 months. I ran into an issue as I shared too much of my thoughts. I then tried to write something more informational, more academic. It’s super time consuming, as you can imagine. To my surprise, I noticed recently that some people read my blog every day. So I ask myself, how about just write whatever I feel I want to share. There shouldn’t be any rules because the more rules I have to follow, the less likely I would write again.

I always told myself and everyone that I am a strategist. I am not a marketer, even though I spent more than 20 years working in marketing. Now I am doing logistics which I didn’t know before I could do it. I got involved with a few strategic initiatives. I then realised that people don’t really like having a strategist in the company.


If you read my blog before, you would know that a good strategy starts with a good diagnosis of the situation. It means you need to dig into what goes wrong in the issue you try to solve. People don’t like to hear what goes wrong. They take this information as a negative sign, bad news, and something that hurts staff’s morale. Part of it was my fault too. I often delivered this information in a raw form. I should have learnt to sugar coat this information before delivery.

In a way, strategists are like doctors. If you gave a wrong diagnosis, a patient would never recover. The heart and soul of a good strategy are simple. You have to understand the problems. Many people I worked with struggle with this fact for many reasons. They didn’t want to know the bad news. They don’t want to change. They don’t like the truth to impact how things were going as they liked them that way.

It’s hard for me to judge because no one has ever done that to me. I may have to start my own business and put my so-called “expertise” at work. I may have felt threatened and reacted the same way. But just so you know, having a good strategy is rare. You must look at things objectively. You have to decide to do what good for the company, even though some decisions would hurt the relationships with people you like.

That’s the tough one.

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