There is no doubt that blockchain technology is complicated. However, it fascinates me that someone could develop the concept and even make it work in the real world. The use cases of the technology are far and wide. It can be used in any industry. It can also improve efficiency in the segments that are heavily nominated by centralised entities and intermediaries. … Read More What is the heart of blockchain technology?
Do you think our marketing world is getting more complicated and more expensive? I am arguing that with a great product strategy, marketing could be straightforward and yet efficient. As my mission is to promote blockchain technology adoption, I will use one of the blockchain use cases to support my argument. … Read More What is marketing?
I have been working as a marketing professional for the last 16 years. I spent all of those years in the hospitality industry. When life changed due to COVID, I asked myself what my passion was. It’s frustrating not to know what makes you wake up in the morning with excitement. Until…I stumbled upon blockchain… Read More What is blockchain?