What would marketers do when cookies are not sweet anymore?

As a marketer, we all love this small piece of code embedded in user’s browsers called cookies. As a consumer, are you annoyed with those online advertising that follows you everywhere? I didn’t think much about the cookie topic until I saw more articles reminding marketers to prepare for the end of third-party cookies. I… Read More What would marketers do when cookies are not sweet anymore?

Social media marketing lessons from Emily in Paris

If you’ve missed Emily In Paris, where have you been? It’s the latest in a long line of Netflix series’ to properly blow up, capturing the attention of the media—for both good and bad reasons. On the not-so-good side, the series offended some French people with an arguably inaccurate representation of the French culture. One review from… Read More Social media marketing lessons from Emily in Paris