Do you think our marketing world is getting more complicated and more expensive? I am arguing that with a great product strategy, marketing could be straightforward and yet efficient. As my mission is to promote blockchain technology adoption, I will use one of the blockchain use cases to support my argument. … Read More What is marketing?
I just realised that I hadn’t posted anything since 17 Jan 21. Life has changed. I have been busy with my new role in logistics. I work with a small company now. It’s supposed to be a 9 to 5 job. However, I see a lot of potentials for this company to grow. So I… Read More Why don’t top manage like a strategist?
When asked what industries to be disrupted next, the hotel industry would be in the top list among the banking industry and the alcohol distribution industry. In my previous job, I had to interact with my hotel colleagues very often. I was always intrigued by the industry structure and the mindset of people. Hotels had… Read More Life is challenging for the hotel industry
I want to say welcome to 2021 with the expectation that things will be different. However, it doesn’t look like the Covid-19 situation will go away any time soon. We all have to adapt and accept the so-called “new normal”. Life will never be the same. Technologies will become even more important in driving changes.… Read More Year in Review – valuable lessons I learnt in the lost year (part 2)
This year is strange. It’s the nicest description I could come up with at least for myself. I lost my job in marketing and am now working in logistic and operations. Strategy is still my passion. And I survive in the new area because of my strategy background. I learned so far that businesses –… Read More Year in Review – valuable lessons I learnt in the lost year (part 1)