I have to admit that I wasn’t familiar with the mattress market until a few months ago. I came across Koala Mattress (or Koala Living) story by chance. I was amazed by their success, so I looked closer to find how they did it. To my surprise, their marketing strategies have been impressive. I think… Read More 5 marketing strategies behind the success of Koala mattress
Did you notice that Red Bull never mention their energy drink in their marketing? In doing so, the company sells more than 5 billion cans of energy drink each year. How is it possible? What can a marketing team learn from Red Bull?  Red Bull tells stories and they do very well You probably… Read More 5 lessons marketing team can learn from Red Bull
I just found out today that Tesla doesn’t have a marketing team, a Chief Marketing Officer, not even an advertising agency. They spend $0 on marketing. It reminds me someone used to say “advertising dollars are your tax payment on a product”. But it doesn’t mean that Tesla doesn’t do marketing. How can you sell… Read More Did you know Tesla Motor doesn’t have a marketing team?
Do you want to guess? I did and I was wrong. As it turns out, IKEA’s best-selling product is their meatballs. … Read More What is IKEA’s best-selling product?