Are you sure you know what strategy is?
We hear and use the word strategy almost every day in our professional life. However, I found that not everyone truly understands what strategy is…
Inbound marketing vs outbound
If I tell you that there are two types of marketing in the world, would you agree? It might be oversimplified in saying so, but…
Setting up proximate objectives
Another important aspect of a good strategy is to have proximate objectives. It is an important job of leaders to have the objectives that are…
What is strategy, really?
I am passionate about business strategy. However, I feel that strategy is a term that we all use, but not many people know what it…
A starting point to develop a good strategy
As a small business owner, I know you come up with great ideas all the time. How do you know that those great ideas would…
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