We hear and use the word strategy almost every day in our professional life. However, I found that not everyone truly understands what strategy is or whether what they are talking about is actually a strategy. I got a severe interest in strategy when I was studying my first Master Degree. I came across an… Read More Are you sure you know what strategy is?
If I tell you that there are two types of marketing in the world, would you agree? It might be oversimplified in saying so, but if you think about it, there are only two marketing approaches that we, marketers or consumers deliver or receive. And, those approaches are either outbound or inbound. This concept is… Read More Inbound marketing vs outbound
Another important aspect of a good strategy is to have proximate objectives. It is an important job of leaders to have the objectives that are close enough at hand to be feasible. One way to do it is to eliminate ambiguity as much as possible. Remember this – every company has its own complex, ambiguous… Read More Setting up proximate objectives
I am passionate about business strategy. However, I feel that strategy is a term that we all use, but not many people know what it actually is. It used to happens to me a lot at work. It went like this, I talked to my team on, say, our social media activities, I asked a… Read More What is strategy, really?
As a small business owner, I know you come up with great ideas all the time. How do you know that those great ideas would turn into a good strategy for your business? I found an interesting aspect of how to build a solid foundation for good strategy. Noticing anomalies is one way to trigger… Read More A starting point to develop a good strategy