Year in Review – valuable lessons I learnt in the lost year (part 2)

I want to say welcome to 2021 with the expectation that things will be different. However, it doesn’t look like the Covid-19 situation will go away any time soon. We all have to adapt and accept the so-called “new normal”. Life will never be the same. Technologies will become even more important in driving changes.… Read More Year in Review – valuable lessons I learnt in the lost year (part 2)

Year in Review – valuable lessons I learnt in the lost year (part 1)

This year is strange. It’s the nicest description I could come up with at least for myself. I lost my job in marketing and am now working in logistic and operations. Strategy is still my passion. And I survive in the new area because of my strategy background. I learned so far that businesses –… Read More Year in Review – valuable lessons I learnt in the lost year (part 1)

There are 2 types of marketing, and you can choose only one

If we look at marketing from a strategy perspective, there are only two types of marketing, namely brand and direct response marketing. Everyone admires the power of branding. We want to reach the level of brands like Nike, Apple, and Starbucks. Many marketers know what to do to get there. Unfortunately, only a few succeeded.… Read More There are 2 types of marketing, and you can choose only one