I am passionate about business strategy. However, I feel that strategy is a term that we all use, but not many people know what it actually is. It used to happens to me a lot at work. It went like this, I talked to my team on, say, our social media activities, I asked a… Read More What is strategy, really?
Everyone heard about the concept of competitive advantage. It was suggested by Michael Porter in 1985. The concept is simple. Your company gains competitive advantage when the company owns factor(s) that allows it to perform better than competitors. Originally, Porter introduced 3 approaches to gain competitive advantage: Cost leadership – a company can produce product… Read More What is your sustainable competitive advantage?