Year in Review – valuable lessons I learnt in the lost year (part 2)

I want to say welcome to 2021 with the expectation that things will be different. However, it doesn’t look like the Covid-19 situation will go away any time soon. We all have to adapt and accept the so-called “new normal”. Life will never be the same. Technologies will become even more important in driving changes.… Read More Year in Review – valuable lessons I learnt in the lost year (part 2)

Year in Review – valuable lessons I learnt in the lost year (part 1)

This year is strange. It’s the nicest description I could come up with at least for myself. I lost my job in marketing and am now working in logistic and operations. Strategy is still my passion. And I survive in the new area because of my strategy background. I learned so far that businesses –… Read More Year in Review – valuable lessons I learnt in the lost year (part 1)

What would marketers do when cookies are not sweet anymore?

As a marketer, we all love this small piece of code embedded in user’s browsers called cookies. As a consumer, are you annoyed with those online advertising that follows you everywhere? I didn’t think much about the cookie topic until I saw more articles reminding marketers to prepare for the end of third-party cookies. I… Read More What would marketers do when cookies are not sweet anymore?