When asked what industries to be disrupted next, the hotel industry would be in the top list among the banking industry and the alcohol distribution industry. In my previous job, I had to interact with my hotel colleagues very often. I was always intrigued by the industry structure and the mindset of people. Hotels had… Read More Life is challenging for the hotel industry
This year is strange. It’s the nicest description I could come up with at least for myself. I lost my job in marketing and am now working in logistic and operations. Strategy is still my passion. And I survive in the new area because of my strategy background. I learned so far that businesses –… Read More Year in Review – valuable lessons I learnt in the lost year (part 1)
Do you have a marketing plan for the Q5 periods? Or are you like many marketers that slow down or cease marketing efforts all together during Q5? What are the Q5 periods anyway? We always look at each year in 4 blocks of times: Q1, Q2, Q3, and Q4. Businesses tend to generate more revenue… Read More What is your Q5 marketing plan?
If you are a marketer, have you ever ask yourself if you are doing marketing at all? To answer this question, we need to agree first what marketing is? An even more interesting question is – what is the difference between sales and marketing. Many companies opt to focus on and invest in building a… Read More Can you explain the difference between sales and marketing?
I am not a US political follower, so I cannot make an in-depth analysis or even comment about the next election in November. My shallow opinion is I am not Donald Trump’s fan, and I believe he shouldn’t be the US President. When he was elected in 2016, I asked myself – “Really? Is this… Read More If Trump won, it’s because of marketing