What small businesses can learn from Lululemon strategy

Most of us know about the Lululemon brand success. For those who don’t, Lululemon Athletica is a Canadian brand of sports apparel for yoga, running, working out, and other sweaty pursuits. Its marketing strategy gives us a great case study.  Below are what we could learn from the brand.  Lululemon carefully designed a clear target… Read More What small businesses can learn from Lululemon strategy

How to incorporate good strategy in a business plan for solo business owners

As a solo business owner, would preparing a business plan be on a top list of your priority? Based on the common challenges for many solo entrepreneurs (aka solopreneurs), preparing a business plan is not something that many solopreneurs do. Why is that? I come up with two main reasons – firstly, the word business… Read More How to incorporate good strategy in a business plan for solo business owners