Do you have a marketing plan for the Q5 periods? Or are you like many marketers that slow down or cease marketing efforts all together during Q5? What are the Q5 periods anyway? We always look at each year in 4 blocks of times: Q1, Q2, Q3, and Q4. Businesses tend to generate more revenue… Read More What is your Q5 marketing plan?
If you’ve missed Emily In Paris, where have you been? It’s the latest in a long line of Netflix series’ to properly blow up, capturing the attention of the media—for both good and bad reasons. On the not-so-good side, the series offended some French people with an arguably inaccurate representation of the French culture. One review from… Read More Social media marketing lessons from Emily in Paris
I am not a US political follower, so I cannot make an in-depth analysis or even comment about the next election in November. My shallow opinion is I am not Donald Trump’s fan, and I believe he shouldn’t be the US President. When he was elected in 2016, I asked myself – “Really? Is this… Read More If Trump won, it’s because of marketing
I have to admit that I wasn’t familiar with the mattress market until a few months ago. I came across Koala Mattress (or Koala Living) story by chance. I was amazed by their success, so I looked closer to find how they did it. To my surprise, their marketing strategies have been impressive. I think… Read More 5 marketing strategies behind the success of Koala mattress
Did you notice that Red Bull never mention their energy drink in their marketing? In doing so, the company sells more than 5 billion cans of energy drink each year. How is it possible? What can a marketing team learn from Red Bull?  Red Bull tells stories and they do very well You probably… Read More 5 lessons marketing team can learn from Red Bull